• Steve Cassidy, Co-Founder of Eiravato

Circular Design-out waste in action - successful case study analysis

Updated: Mar 29

A viable and healthy circular economy is not the domain of one. Creating a design out solution is successful if it is a combination of collaborative efforts from a number of Network Partners.


Circular Design Out Waste

Table of contents:

  1. Lifecycle analysis must identify a Partner Network

  2. How to combine Design in & Out Planning

  3. A lack of design out planning often arises

  4. 100% Incineration to 96.4% Circular Economy

  5. Design 360 Visibility

  6. Why designing out is necessary and impactful?

  7. Design 360 – Planned Design In & Out

Lifecycle analysis must identify a Partner Network

Lifecycle analysis must first identify a partner network to ensure successfull conclusions for products and materials. Industry in good faith contributes to designing in sustainability but a lack of design out consideration condemns significant volumes to incineration.

Whilst design in is important it must be combined with design out mapping to ensure that materials meet the successful conclusion that was intended.

A lack of design out planning meets moral hazard.

How to combine Design in & Out Planning

Product design is about functionality, appearance and margins. Considering design in from a sustainable perspective cannot impact on core KPI’s, it must work in combination.

Those that design in should from the outset party with design out specialists engaging technology that can measure DI impact to create a formula:

Design In Design Out formula

Use of network technology can identify partners who in a combination of skills and services can produce a lifecycle analaysis map presenting complete LCA

Mapping and disclosure, what part each party plays and what supports are requires (eg. Equipment, logistics and information sharing protocols).


A lack of design out planning often arises

Why? Because those that manufacture and those that manage post consumer are disconnected.

The first step in the planning phase is to identify what the product is, not for the primary purpose it is intended, but reflective of what it is post consumer use. An architectural drawing should be created under the lens of design out.

Whether content disclosure or dismantling capabilities or both, architecture planning will aid network partners to apply shared focus to ensure that products / materials can meet full LCA fruition.

100% Incineration to 96.4% Circular Economy

Case in point. A medical device about to enter the market. Traditional waste management directed that the intact product could only be directed to incineration dues to a 3% contaminent. The product intact was deemed as hazardous accruing high predicted disposal costs.


Deploying design out protocols first identified the product not as a product but as a bill of materials. Each material was evaluated from a circular perspective with predictive positive outcomes should a team of network parters be invited to partticipate. With all materials identifies, partners visible as a result of network technology, an alternative financial planning map could be conducted via design out project tools.


The Design Out Waste result

With the design out ecosystem visible, new dissassembly protocols where devised at th manufacturer location. Initial dissambly was activated deploying manual processes, but were advanced to upgrade efficiency through the introduction of bespoke equipment designed by one of the network partners. The ultimate network partner ecosystem consisted of five parties to include the manaufacturer and its facility management company with external partners to include the equipment designer and the parties that would ultimately receive the new circular extracted materials.


The result was that 96.4% of extracted materials were directed to partners that delivered materials to full circular loops. 3.6% was destined to incineration but remains under test with the possibility of circularity. Financially the outcome was that circularity was 52% lower cost to the original traditional hazardous disposal method.

Design 360 Visibility

Network technology is about have absolute visibility measuring cause and effect financially, functionally and importantly LCA effectiveness.


Data is critical, how it is deployed must respect all partners in the network to include sharing and knowledge exchange. Predictive analytics under the umbrella United Nations Sustainable Development Goals 12, is a roadmap that delivers materials to the heart of circular economy outcomes as opposed to the use of regional waste codes.


Network technology with predictive capabilities encapsulating SDG 12 & 17 presents a clear sustainable narrative when in combination with predictive cost analysis, enables leaders to present their case to financial managers that hold the purse. In this example, Return of Investment was predicted at 16.2 weeks.

Why designing out is necessary and impactful?

Imagine is all products achieved the outcome presented in this case?

Organisations now have the opportunity to connect with unique network technology to advance their sustainability and financial success. Embedding such technology is not interruptive as it was designed inside industry gates where core KPI’s are understood from the get go, but is about leveraging the skills of network partners whilst altering certain internal factors from a lean management perspective.


Network Technology with a 360 view

For those that do not engage network technology and continue to deploy only design in principles, disclosure of outcomes in the real world may not paint a pretty picture. This is a cautionary tale, as the world is now open to more scrutiny were ignorant claims may draw negative publicity.


Network technology with a 360 view does not solely present visibility to the manufacturer, but to all their partners where it is the combination of all their efforts that delivers a 360 circular outcome.

Design 360 – Planned Design In & Out

The circular economy is the domain of many and this applies to designing sustainability into products that have or are about to enter the market. Deployment of lean project tools can protect millions of tonnes of materials from being incinerated. Creating network partner ecosystems can deliver shared solutions and opportunities to deploy global return projects in a trusted ecosystem sealed in Blockchain.


Product designers that want to embed sustainability into products can connect with network technology to measure effectiveness in the real world.


Use interesting data and once again say that the Circularity is the domain of many.

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